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Mineunit Brand Assets

Logo and Branding

We have a few guidelines for using Mineunit’s brand resources — please take a moment to familiarize yourself with them. You can download individual assets in each section.

Logotype

Glyph

Use in UI with limited space but should be generally avoided.

Color Pallete

These are Mineunit’s brand colors. Copy the HEX codes below, or download the entire palette for sketch (Sketch Palletes). Use MU Dark for wordmark on white background only.

  • #13293D
    MU Dark
    RGBA(19, 41, 61, 1)
  • #687683
    MU Gray
    RGBA(104, 118, 131, 1)
  • #0066FF
    MU Blue
    RGBA(0, 102, 255, 1)
  • #43359B
    MU Purple
    RGBA(67, 53, 155, 1)

Spacing and Usage

The Mineunit combination mark should always be surrounded by a minimum area of space. The length of the logomark serves as basis for setting the minimum area of space around the combination mark, as illustrated on the right.

Clear Space

Width of the logomark is X; approximate minimum area of space around the logo = X2 .

Please, don’t…

The five following figures illustrate the incorrect usage of the Mineunit logomark. The logomark should have the right dimensions, and it should adhere to the colors implemented by the brand.

  • Do not rotate, transform, distort, or alter in other ways
  • Do not add stroke, drop shadow, or any other effects
  • Do not use against blue background
  • Do not recolor
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